Kenya Targets Over 100 Cruise Ships a Year

Cruise ship

PiriThe tourism industry in Mombasa received a major boost earlier on Christmas Eve after a cruise ship, MS NAUTICA docked at the Port of Mombasa with 1,048 tourists on board.

The cruise ship was sailing from Seychelles and its next Port of call was Zanzibar and later South Africa.

It was expected to make another stop in Mombasa on 3rd February, 2018 during its return journey. The cruise ship docks at a time hotels at the Coast were registering nearly 100 percent occupancy during the festive season, according to hoteliers.

Cruise ship tourists are considered high spenders. Tourism stakeholders in the region are upbeat that the 13-hour stay of the vessel at the port of Mombasa would bring good tidings to the cruise tourism sector.

Cruise tourism plays a significant role in increasing tourism numbers in Mombasa and the country at large. Cruise ships bring in tourists in big numbers at one go.

As an emerging cruise tourism destination Kenya is endeavouring to ensure that the tourists fall in love with the Mombasa destination so that in future they can come in as individuals with family and friends.

Replenishing of cruise ship consumables also provides a huge opportunity for the local supplies.

The completion of the ultra modern cruise ship terminal will allow our port to receive cruise ships with bigger capacities.

However, there has to be concerted efforts to market this modern facility work.

“We should not build and wait. We shall partner with Kenya Tourism Board, Kenya Ports Authority and other stakeholders to conduct aggressive, targeted marketing for cruise ships”.

“If properly executed, our marketing efforts should deliver over 100 ships a year”, Department of Trade, Tourism and Investment, Kenya, posted on its Facebook page..